NY-Style · Brooklyn

Grimaldi's vs Juliana's: the history behind the Brooklyn Bridge pizza rivalry

Two coal-oven pizzerias a few doors apart under the Brooklyn Bridge, both tied to Patsy Grimaldi. How one pizzaiolo lost two names and came back under a third.

Sign reading Juliana's Pizza, coal fired, above a red awning printed with 19 Old Fulton St in DUMBO, Brooklyn.
Juliana's at 19 Old Fulton Street, the storefront where Patsy Grimaldi first opened in 1990.. Photo by Google Maps

TL;DR AI summary

  • Grimaldi's and Juliana's, a few doors apart in DUMBO, both trace back to one pizzaiolo, Patsy Grimaldi.
  • He trained at his uncle's 1933 coal oven in East Harlem, then lost the Patsy's name in 1996 and sold Grimaldi's in 1998.
  • In 2012, at 81, he reopened his original 19 Old Fulton Street storefront as Juliana's, named for his mother.

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Two awnings sit a few doors apart at the foot of the Brooklyn Bridge. The one at 1 Front Street says Grimaldi's. The one at 19 Old Fulton Street says Juliana's, coal fired. Patsy Grimaldi founded the shop at 19 Old Fulton Street in 1990 and reopened it as Juliana's in 2012. The Grimaldi's name, which he sold in 1998, now bakes next door. Neither awning carries the name he started with.

A coal oven in Italian Harlem

Pasquale Lancieri opened a bakery on First Avenue in East Harlem in 1925 and turned it into Patsy's Pizzeria in 1933, baking whole pies in a coal-fired brick oven at 2287 First Avenue. His nephew, also named Pasquale and also called Patsy, went to work there after his own father died when he was 12. Patsy Grimaldi started as a busboy, moved up to apprentice at the coal oven and finished as a waiter, learning the thin, charred NY-Style pie from his uncle.

Blue Patsy's Pizzeria Restaurant sign and an Italian flag above the dark green storefront at 2287 First Avenue in East Harlem, photographed in 2008.
Patsy's Pizzeria on First Avenue in East Harlem, 2008. The coal oven where Patsy Grimaldi learned the trade.. Photo by Paul Lowry
Patsy's Pizzeria
4.1

Patsy's Pizzeria

New York, United States

€€€€ · 4,993 reviews

Coal oven New York pizza, delicious dough, and friendly staff, but it's cash only.

1990: Patsy's, again, under the bridge

Decades later, Patsy Grimaldi spotted an empty hardware store at 19 Old Fulton Street in Brooklyn, under the bridge approach. He opened there in 1990 and named it Patsy's Pizzeria, after the place that trained him. It sold whole pies only, no slices, and it became known for lines around the block.

The name did not last. In 1991 his uncle's widow sold the Harlem shop to longtime employees, and the new owners went on to trademark Patsy's and open franchises in Manhattan. A naming suit followed, and in October 1996 the Brooklyn shop changed its signs, awning and menus to Patsy Grimaldi's, then simply Grimaldi's.

Green awning reading Grimaldi's Pizzeria, under the Brooklyn Bridge, coal brick oven, over the brick storefront at 19 Old Fulton Street in 2008, with a no slices sign on the door.
The original Grimaldi's at 19 Old Fulton Street in 2008, three years before the move next door.. Photo by J. Miers

1998: selling the second name

In 1998 Patsy Grimaldi retired and sold the business and the Grimaldi's name to restaurateur Frank Ciolli. Under Ciolli the brand grew into a chain of more than 40 locations across the country by 2022, each built around a coal brick oven behind glass and a water system set up to mimic New York tap water for the dough.

The Brooklyn flagship stayed at 19 Old Fulton until 2011, when the landlord declined to renew the lease. It closed on November 29 and reopened the next day next door at 1 Front Street, an 1869 building that once held Brooklyn's first safe deposit bank. That is where Grimaldi's bakes today, with no slices sold at this location.

White ornate 1869 former bank building at 1 Front Street in Brooklyn, with the Brooklyn Bridge tower behind it, photographed in January 2012.
1 Front Street, the 1869 bank building Grimaldi's moved into in 2011, in January 2012.. Photo by Jim Henderson
Overhead view of coal-oven pizzas with meatballs, pepperoni and fresh mozzarella, a calzone and salads on a red checked tablecloth at Grimaldi's.
Pies and a calzone on the checked tablecloths at Grimaldi's.. Photo by Google Maps
Grimaldi's
4.0

Grimaldi's

Brooklyn, United States

€€€€ · 14,376 reviews

Coal-fired thin crust with perfect char, fresh mozzarella, and bright tomato sauce. The Brooklyn Bridge pizza is a standout, though some found the ricotta not to their liking. Expect a long wait.

2012: the third name

With the old storefront empty, Patsy Grimaldi came back. In 2012, at 81, he reopened 19 Old Fulton Street as Juliana's, named for his mother, Maria "Juliana" Lancieri Grimaldi, the sister of the uncle who had taught him. The menu went back to his own youth: coal-oven pies with fresh mozzarella, seltzer in glass bottles and egg creams made with U-Bet chocolate syrup.

That put Grimaldi's, which Frank Ciolli's company had built since 1998, and Patsy Grimaldi's new Juliana's a short walk apart.

Stripped brick storefront at 19 Old Fulton Street under renovation in February 2012, with a Juliana's Pizza coming soon poster and a chalkboard saying Grimaldi's has moved to 1 Front Street.
19 Old Fulton Street in February 2012: a Juliana's poster in the window, a Grimaldi's has moved sign on the sidewalk.. Photo by Jim Henderson
Juliana's
4.6

Juliana's

Brooklyn, United States

€€€€ · 10,093 reviews

Thin, blistered crust, fresh mozzarella, and flavorful guacamole. More sauce would be nice.

Which one is the original

Both, depending on what you count. Juliana's is in the building where Patsy Grimaldi opened in 1990, and he ran it himself from 2012. Grimaldi's holds the name and has been baking next door since 2011. The coal-oven method behind both goes back to the 1933 oven on First Avenue, still at the same First Avenue address in East Harlem.

Patsy Grimaldi died in February 2025, at 93. Juliana's is at 19 Old Fulton Street and Grimaldi's at 1 Front Street, about a minute's walk apart, and Patsy's is uptown at 2287 First Avenue.

Q & A

Frequently asked

Are Grimaldi's and Juliana's owned by the same people?
No. Patsy Grimaldi founded the Brooklyn pizzeria in 1990 and sold the Grimaldi's name to Frank Ciolli in 1998. He opened Juliana's separately in 2012.
Which is the original, Grimaldi's or Juliana's?
Both claim a piece of it. Juliana's is in the 1990 building at 19 Old Fulton Street, and Grimaldi's holds the name Patsy Grimaldi sold in 1998, at 1 Front Street since 2011.
Who was Juliana?
Maria "Juliana" Lancieri Grimaldi, Patsy Grimaldi's mother and the sister of Pasquale Lancieri, who founded Patsy's Pizzeria in East Harlem in 1933.
Why did Grimaldi's stop being called Patsy's?
The Harlem Patsy's was sold in 1991 and its new owners held the Patsy's trademark. After a naming dispute, the Brooklyn shop became Patsy Grimaldi's in 1996, later Grimaldi's.
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